Our company, Al Anwar, was established over 35 years ago starting with the old traditional manual washing machines. As the years progressed we grew to manufacture a wide range of competitive high quality brand home appliances ranging from cooking ranges, gas heaters, electric heaters, fans, irons, hot and cold water dispensers and automatic washing machines to other domestic appliances.
Geared by customer-instigated market requirements, we expand our range of products to include free standing gas cookers of two main sizes 90x60cm and 60x60cm. Additionally, we now produce free standing cookers, built-in ovens as well as built-in hobs on SKD basis under licenses from their mother companies: La Germania and De Longhe assembled and produced under those brand names.
Some facts, figures and details about our Company:
Our Company is located in the suburbs around Damascus. The sizes and areas of our business premises reflect the real image of our size in the local and regional markets.
| Total surface area: | 40000 | m2 |
| Metal enameling plant: | 1500 | m2 |
| Metal molding plant: | 2400 | m2 |
| Assembly plant: | 4200 | m2 |
| Administrative staff offices: | 500 | m2 |
| Fans and heaters assembly lines: | 1000 | m2 |
| Stores and warehouses: | 6000 | m2 |
| Plastic production plant: | 700 | m2 |
| Printing area: | 200 | m2 |
| Powder painting spray workshop: | 1000 | m2 |
Production capacity:
Appliance Group |
Units produced per year |
|
Cookers and Ovens |
60000 |
|
Gas Heaters |
40000 |
|
Electrical heaters |
30000 |
|
Box Fans |
30000 |
|
Ceiling Fans |
20000 |
|
Microwave Ovens |
20000 |
|
Water Dispensers |
20000 |
|
Vacuum Cleaners |
10000 |
|
Washing Machines |
10000 |
Company Staff:
Our company staff currently total 376 people proportionately distributed over our four main business areas as follows:
- Management staff: 25 people
- Technicians and laborers: 300
- Maintenance staff: 18
- Sales staff: 33
- 80% of our staff are technicians which emphasizes the high quality of our products as well as the expertise and specialty of our technicians who manufacture them.
Company distribution hubs:
We have five major distribution hubs around the country. These are:
- Damascus Hub (Hub1): 180 retailers, 4 wholesalers and13 sales persons
- Aleppo Hub (Hub 2): 160 retailers, 6 wholesalers and 9 sales persons
- Edlib Hub (Hub 3): 85 retailers, 2 wholesalers and 4 sales persons
- Homs Hub (Hub 4): 35 retailers and 5 sales persons
- Lattakia Hub (Hub 5): 120 retailers and 21wholesalers
Total retailers: 580
Total wholesalers: 33
Total sales persons: 31
With such a wide sale network comprising wholesalers, retailers and sales persons our products are everywhere around the Syrian Arab Republic and our appliances are almost in every home around the country.
Further we have two Big show halls one in Aleppo city and the other in Lattakia city